Separate Web Hosting and Domain Name Provider

It is wise to register your domain name with a top-level registrar (GoDaddy.com) and your web hosting service (Lonex.com) with someone else.

The reason so is to minimize your risk to a single point of failure.

If you have issues with your web hosting service that can not be resolved to your satisfaction, there may also be a problem getting your domain name transferred to another web hosting company.

With your domain name registered separately with someone else, you can change the DNS pointers to your new web hosting provider in a matter of minutes.

Using Sniper Tactics To Find Local Customers

Ask any local small business owner what their main objective is for advertising and most likely they’d say they want their phone to ring or someone to walk into their store.

One way to accomplish this is to laser-target your advertising message to a specific buying decision. Instead of advertising a broad overview of your business products and services, find a specific buying decision the customer is ready to pay for.

One of the most cost effective ways to do this is use a single page, single theme website to address the specific buying decision.

At present, the internet is the prevailing medium for your business to be found and it’s free. TV, radio, and print media cost money, but the internet does not. With domain names under $10 and unlimited domain hosting under $100 per year, you can affordably create as many specific buying decision websites as you need.

The most popular way for someone to find a solution is by going through an internet search engine such as Google or Bing. 75% of Americans use search engines on a regular basis. 40% of all search engine searches are for local businesses and services. 92% of all local searches will eventually convert into a sale.

Suppose you are a plumber in Akron and one of the services you offer is 24-hour emergency repair. This information may be on your website BobsPlumbing.com, but when someone in Akron searches for “emergency plumber in Akron”, BobsPlumbing.com most likely will not display on the first page because its webpage information isn’t specific enough for the search.

Using a specific buying decision as your guide, you’d buy the domain name AkronEmergencyPlumber.com and create a single page website addressing only emergency plumbing services in Akron.

The likelihood is very high this website will be in one of the top 3 positions if not position 1 of the first page search results. The search is very specific and the website is very specific to the search term.

There are probably many specific buying decisions your local customers make that are not being addressed individually on a single-themed website.

If you want more business, find out what the specific buying decisions are and make it easier for your future customers to find you, before they find your competition.

Why Your Business Should Have a Website

The reason to have a website is not because it’s the internet. The reason your business has a website is because your customers are looking for an answer. People look for answers where answers can easily be found, and the internet is the easiest system for finding answers.

The internet also makes people information junkies. In print media, you have a fixed amount of space for your information. But on the internet, your customers are connected to an almost endless network of information. Having a website allows your business to provide as much information your customers need in order to make an informed decision.